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Will Orthotics Help Your Condition?
At Avenue Health we have been treating people with orthotics for many years. Often back, hip, knee and foot pain is due to the way in which we stand, walk and run, and therefore looking at our feet is essential in being able to prevent future pain in the rest of our bodies.
The system we use has a unique way of measuring the bones of the feet, not only in a fixed position but as the patient walks over the pressure mat, which ensures the most accurate assessment can be made. As a result, the orthotics produced in this manner are a perfect fit and provide the correct amount of support where needed. Over the past 12 years, Avenue Health has prescribed hundreds of pairs of orthotics. Many people go on to purchase a second pair!
Which Orthotics do you use?
We use orthotics designed and made by Phits which is a part of the Gait and Motion Technology family. Many elite athletes use Phits orthotics.
What Are Orthotics?
Orthotics are specialised custom-made shoe insoles that have been specifically constructed to support your feet and correct any imbalance or loss of arch height. Orthotics are like reading glasses for your feet, supporting the ligaments of the feet that have been stretched or have lost some elasticity. They are placed inside your shoes ensuring that you stand, walk, or run through your foot correctly with each stride.

Why Phits Orthotics?
Phits orthotics are robust, and are 3D-printed via selective laser sintering (SLS) using Bluesint PA12 which is created from 100% recycled powder; removing the waste associated with traditional orthotic manufacturing. Watch the video below to see the whole process from your gait scan to receiving the finished product.
Why Do People Need Orthotics?
If your feet are not performing properly, their biomechanics, it can not only lead to foot pain but a host of other complaints, such as:
Correctly prescribed custom-tailored orthotics are specifically designed to solve these problems, making your day-to-day life easier, and giving you a better quality of life. Our orthotics are designed to comfortably fit into your existing shoes, and therefore you will not need to buy new ones. They are comfortable to wear and gently alleviate the symptoms in your feet and the other affected parts of your body. In no time at all, you will be able to enjoy your normal daily activities without pain.
Why Feet Are So Important
3D Scanning
What to expect
Why choose our award-winning Phits 3D printed orthotics?
Data-driven prescriptive design – Traditional orthotics are typically designed using your static foot shape, whereas Phits are the world’s first 3D printed orthotics which are specifically designed based on your dynamic gait analysis using Footscan.
Optimal accuracy -Phits are accurate to the nearest 0.1mm with no room for error in the manufacturing process, providing tailored support and cushioning where you need it most. This ensures exact replicas can be produced if you require a second pair.
Minimal bulk and lightweight – Phits are less than half the weight of traditional orthotics whilst offering extreme durability and comfort, whether you are walking, running or playing sport.
Footwear specific – Regardless of your age or activity level, Phits offers specific designs to cater for your footwear; such as walking, running, football, golf, cycling, skiing and workwear.
The choice of champions – Phits are the #1 orthotic choice of multiple British and World Champion athletes; from World Record breaking legends such as Paula Radcliffe, to current champions such as Charlotte Purdue to keep them moving pain free.
Sustainable – As Paula Radcliffe states, “My Phits simply don’t wear out.” Not only are the devices robust, they are 3D-printed via selective laser sintering (SLS) using Bluesint PA12, which is created from 100% recycled powder. This process removes the waste associated with traditional orthotic manufacturing and allows us to work sustainably.
Whether you are aiming for Olympic podiums, or just want to live and walk pain free, our expert clinicians can help people of all ages, in all walks of life!
See how prescription orthotics have helped run coach Alexandra to improve her own gait and running technique – No Limit Run Coach